After Cicely explores the meaning of modern hospice and palliative care through the eyes of five inspiring women in Asia. In line with Lien Foundation’s Life Before Death initiative and International Women’s Day 2013, we produced the project’s content, including a short film, photo stories and copywriting. We managed a team covering graphic design to ensure our project worked in tandem with the Foundation’s key messages. The project launch on March 8 was reported widely on BBC News, Vietnam TV, The Straits Times, Lianhe Zaobao, Channel News Asia, CNA Focus Taiwan News and Mongol News. Over a year, the project has had more than 12,000 views across 80 countries through community screenings in hospitals, arts centres and schools.