The Story of Logue

Jean Qingwen Loo derives her energy from creating purposeful work, powered by an artistic vision rooted in advocating values that shape the world. It is on this basis that she founded Logue in 2008. Her journalistic experience on the field is the bedrock of Logue’s multifaceted ability in creative direction and production to communicate any story at hand. Jean works with organizations that share the same ideals as joint advocates for a social cause, as well as directly with participants through her art. It is in these collaborations that she has grown as a visual storyteller and person, which she hopes has in turn helped to give voice to communities that need one. Jean’s photography has been exhibited at venues like the Esplanade and National Museum and recognised at the International Photography Awards. She was also featured in Female and Asian Photography as an emerging talent and mentors youths through programmes like NOISE Singapore.

Huiwen is a writer and creative strategist at Logue, where she distills ideas into sharp communication messages and crafts content with direction. Previously based in Shanghai as a journalist with Bloomberg News, Huiwen wrote on matters affecting China’s economy and covered major events including China’s National People’s Congress Meetings and the World Economic Forum. She also reported for the business section of The Straits Times, Singapore’s national daily. Her foray into business journalism began in 2006 when she came in 2nd place at a writing competition organized by the Foreign Correspondents Association of Singapore and was offered an internship with Bloomberg News. Having enjoyed the adrenaline rush of breaking news and chasing moneymakers, she has decided to channel that experience and energy into a new adventure and focus her efforts on media projects with a social and cultural impact.

Boon Kok is a well-respected veteran Director-of-Photography whose career has spanned more than 20 years. Having started out from then-Singapore Broadcasting Corporation in 1987, he has since worked across different aspects of the media production process, gaining wide exposure in the fields of videography, directing, producing and editing. His work includes films, corporate videos, TVCs, documentaries and travelogues. An independent worker with a sharp visual eye, his stable of clients include an array of government bodies, corporations, production houses and non-profits like Starhub, ESPN, Singapore Power, Discovery Channel, Nokia, 7-11, Cinemax, HBO, Public Utilities Board, Singtel Mobile, DHL, ST Aero Space, VISA and Singapore Airlines. Most recently, he has just completed a series of travelogues for Media Corp, which took him to Japan, Australia, Cambodia, Malaysia and Peru.

Xinying is a freelance video editor with close to 10 years of editing experience. She strives to add value to each project and enjoys inspiring others and herself through her work. She’s worked at many established post-production houses, agencies and regional broadcast channels such as BBC Worldwide, Discovery Network Asia, MTV Asia, CNN Asia and Channel News Asia. Her works range from teasers and campaigns for programmes such as Top Gear and entertainment content for cable networks Star World and AXN to documentaries for Discovery, NHK and CCTV. She has won awards for her work, including 2 Gold PromaxBDA (Asia) 2012 awards for “Best In-House Station Image” and “Best Documentary Promo” for “BBC Earth: Where The Wild Things Are”, as well as “Best Documentary Campaign” for “Frozen Planet”.